Small Business Training

In 2019 the global Covid pandemic restricted travel and in response, the focus of our interaction with our partners in Kenya became increasingly on-line. Born out of a need to provide small business training, initially for young people graduating from the twelve-step narcotics restoration programme, we have developed this training course to help to establish and expand small businesses that are the heartbeat of the local economy. Each week a group of 6 - 12 young people have met with a facilitator to watch the short video lesson, discuss the contents and then work through the exercises. Answers to exercises and questions for the tutor have been posted on the group's WhartsApp chat wall.

As we've gained experience, we have made the course more generic so that it can be be re-used in different settings. The material is available here for download and use.

182994054_292437225791302_62153756385390

Section Title

This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors.

1. Introduction

  1. Presenter introduction.

  2. How the series will work (10-15 minute video followed by discussion/exercise then post results on WhatsApp).

  3. Objectives of the overall training.

  4. Objectives of THIS video session.

  5. First Topic: Business benefits and risk

    1. Why have a business (what do you want to achieve)?

    2. Decide on the type of business (eg. selling products or selling services).

    3. Start small (that doesn’t mean it has to stay small).

    4. Think about the advantages and disadvantages of owning your own business (as opposed to working for someone else).

    5. Think about businesses you could run and think about the advantages and disadvantages of each.

2. Getting started

  1. Re-cap on the learning from last time.

    1. Understanding the advantages and disadvantages of owning your own business

    2. Understanding the advantages and disadvantages of different businesses.

    3. Selecting a business you could do.

  2. This session will start to focus on real, practical businesses.

  3. Consider what kinds of businesses participants could start with, (sales or service).

  4. Start small.

  5. Understand the cost of setting up the business.

  6. Understand when a proposed business is not feasible.

  7. Next time we’ll look at how to keep the business running.

3. Start-up, income and expenditure

  1. Review exercises from the last session and comment.

  2. Re-cap on the learning from last time.

  3. Choose a real business to start.

  4. State what is needed and how much it will cost to start a real business.

  5. Confirm that the chosen business is viable because the required resources and money are, or will be available.

  6. The last session focused on getting started and the next few sessions will focus on managing money to keep the business going.

  7. Analysis of start-up costs.

  8. Income and expenditure.

  9. Profit calculation.

  10. Is the business viable? (income greater than expenditure?).

Video (uncompressed)

4. Managing money

  1. Re-cap on the learning from last time.

  2. Analysis of start-up costs.

  3. Income and expenditure.

  4. Why it is important to manage business money properly. 

  5. A model for managing money.

  6. Explain different money pots.

  7. Work through money pots for three business examples - Poultry, Milk ATM and Selling mango pots.

5. Balance sheets

  1. Re-cap on the learning from last time.

  2. Managing money.

  3. Different “money pots” for specific things.

  4. Saving for infrequent items and business growth.

  5. Introduce the balance sheet.

  6. Complete the balance sheet for the example business using the estimates from previous sessions.

6. Managing risk

  1. Re-cap on the learning from last time - balance sheets.

  2. Introduce identifying risk.

  3. Introduce mitigating risk

  4. Introduce the risk analysis example.

  5. Introduce the risk analysis exercise.

Video (compressed)

Video (uncompressed)

7. The business plan

  1. Re-cap on the learning from last time - managing risk.

  2. The key to managing risk is planning ahead. This is the whole point of the business plan.

  3. The business plan draws together everything we’ve covered so far into one place.

  4. Introduce the business plan template.

  5. Introduce the exercise.

8. Unique selling point

  1. Re-cap on the learning from the previous week including the 5 golden rules of presenting.

  2. Today will cover the unique selling point.

  3. Introduce the term and how companies can use straplines to reinforce their USP.

  4. Consider some well-known straplines and USPs.

  5. Consider a strapline and USP for your business.

Video (compressed)

Video (uncompressed)

9. Growing the business (part 1)

  1. Re-cap on the learning from the previous week.

  2. The next three week’s sessions will work towards writing a proposal to grow the business that could be used for a loan application.

  3. This week focuses on reporting the financial health of the current business.

  4. Consider what factors would persuade a loan company to lend money.

  5. Write a balance sheet for actual income and expenditure.

  6. Consider reporting existing savings to support a loan proposal.

Video (compressed)

Video (uncompressed)

10. Growing the business (part 2)

  1. Re-cap on the learning from the previous week.

  2. Today and next week’s session will continue to work towards writing a proposal to grow the business that could be used for a loan application.

  3. This week focuses on writing an EXPECTED balance sheet and calculating the return on investment.

  4. Consider what the impact of weekly loan repayments would be on your (expected) balance sheet.

  5. Using the total loan value and the weekly loan payments, calculate the return on investment.

  6. Understanding what the R.O.I. means.

  7. Working through the estimated balance sheet and R.O.I. with an example (juice sales).

Video (compressed)

Video (uncompressed)

11. Growing the business (part 3)

  1. Re-cap on the learning from the previous two weeks.

  2. Today will cover puting the proposal together into one document.

  3. Overview of the parts of the proposal, then in-depth look at:

  4. Business details

  5. Loan purpose and value - how it will benefit the business

  6. Current business - actual balance sheet

  7. Future business - expected balance sheet

  8. Return on investment and repayment period

  9. What have we learned?

Video (compressed)

Video (uncompressed)

12. Business proposal presentations

  1. Re-cap on the learning from the previous three weeks.

  2. Today will cover presenting the proposal.

  3. Introduce “Dragon’s Den” TV show where entrepreneurs pitch to investors (dragons).

  4. Five golden rules of presenting.

  5. Introduce the exercise.

Video (compressed)

Video (uncompressed)